Strategy. Growth. Transformation.
Growth Happens Through Strategic Transformation
Let us help you identify new opportunities, accelerate growth, and turn transformation into commercial results.
490 Consulting is a global strategic advisory firm helping companies across the travel, hospitality, and payments industries identify new opportunities, accelerate growth, and transform their businesses. From corporate travel and technology to lodging, food and beverage, tourism, and destination management, we help organizations rethink their strategies, improve operational performance, and deliver exceptional customer experiences that drive commercial results.
WHERE WE CREATE VALUE
Growth Requires More Than a Strategy
It requires understanding where the market is going, identifying the right opportunities, and having the experience and relationships to move from idea to execution.
Growth Strategy
Identify new markets, customer segments, revenue opportunities, and pathways to profitable growth. We help clients rethink business models, sharpen their competitive positioning, improve financial performance, and build strategies for sustainable success.
Go-to-Market & Business Development
Turn strategy into commercial results. We help organizations strengthen their market positioning, develop partnerships and distribution channels, reach new customer segments, and create new opportunities for revenue growth.
Strategic Transformation
Navigate changing customer expectations, emerging technologies, AI, and evolving business models. We help leadership teams rethink how they operate, improve efficiency, enhance customer experiences, and position their organizations for the future.
Market Entrance, Expansion & Transactions
Explore new markets, business opportunities, strategic partnerships, and investment possibilities. We support market entry, expansion planning, commercialization, M&A opportunities, and the development of new hospitality and travel offerings.
Deep Expertise Across the Travel, Hospitality & Payment Ecosystem for Understanding the Changing Hospitality Landscape
The lines between business travel, leisure, lodging, dining, entertainment, and destination experiences are increasingly blurred. At 490 Consulting, we recognize the emergence of the "multi-persona guest", an individual whose needs, motivations, and expectations change depending on the occasion and experience. The same person may be a business traveler, leisure guest, restaurant patron, or entertainment seeker. For hospitality businesses, understanding these different personas creates opportunities to reach new customer segments, capture additional revenue, develop more relevant experiences, and strengthen customer loyalty. We help organizations recognize these opportunities and translate them into strategies that drive growth, improve efficiency, and deliver on their brand promises. The travel, hospitality and payment industry is increasingly interconnected. Technology is reshaping distribution. The guest is requiring a better experience. Payments are becoming part of the product. We combine deep industry experience, global relationships, and practical operating expertise to help clients identify opportunities, make better decisions, and act with confidence
INDUSTRIES WE SERVE
Sector Expertise That Goes Beyond the Surface
Our team has led, operated, and advised businesses across the travel, hospitality and payments ecosystem, bringing firsthand industry experience and strategic insight to the challenges and opportunities our clients face.
Corporate & Leisure Travel
Hotels, Resorts & Lodging
Food & Beverage
Tourism & Destinations
Technology & Payments
Hospitality Investment & Development
OUR TEAM
Experienced Advisors. Proven Results.
Our growing team brings decades of senior executive leadership and international experience across travel, hospitality, technology, payments, and business transformation. We combine strategic insight with practical industry experience to help organizations navigate change, uncover new opportunities, strengthen operational performance, and achieve measurable business results.
Greeley Koch
Founder & Managing Partner
Greeley Koch is a recognized travel industry strategist and transformation leader with a track record of helping companies across North America, Europe, Latin America and Asia Pacific identify new opportunities, strengthen their market position and turn strategy into commercial results.
His expertise spans corporate travel, travel management, lodging, distribution, mobility, go-to-market strategy, partnerships, customer experience and M&A.
He works with established companies, emerging businesses and investors to navigate change and identify new paths to growth.
Greeley is an adjunct professor at New York University's Tisch Center of Hospitality and a mentor to emerging travel and hospitality businesses. He previously served as Executive Director of the Association of Corporate Travel Executives and has been recognized by Business Travel News as one of the industry's most influential executives.
Kurt Knackstedt
Managing Director
Kurt Knackstedt is a global travel, technology and payments executive with more than 25 years of experience building businesses, commercializing technology and leading transformation across established companies and high-growth ventures.
His expertise spans B2B payments, fintech, travel technology, commercialization, AI, loyalty, procurement, market expansion and business transformation.
Kurt was Chief Executive of HRS Pay and co-founder and CEO of Troovo, a B2B payment automation company named Business Travel News Innovator of the Year in 2018 and acquired by Voxel Group in 2021.
His earlier leadership experience includes roles with Rio Tinto, American Express and Travelport. He is based in Sydney and brings extensive experience across Asia Pacific and global markets.
Jennifer Kane McGee
Managing Director
Jennifer Kane McGee is a luxury hotel executive with a passion for advancing a team and their client base. With a deep background in Boutique, Lifestyle and Luxury hospitality experience, Jennifer has coached and collaborated with hundreds of hotels, resorts, inns as well as the adjacent hospitality sectors of Luxury Residential, Senior Living, Commercial Real Estate and others with the determination to elevate guest & customer engagement in parallel to operational excellence.
Jennifer achieved a top-contribution record during her tenures with Forbes Travel Guide, Mandarin Oriental, Langham Hotel Group and Park Hyatt, as well as launch expertise during ramp-up eras at Gramercy Park Hotel and The Surrey Hotel, NYC.
With this knowledge, her capabilities include strengthening team performance, advancing leadership strategy, CX experience audit & analysis, and cross-functional + international team projects. Jennifer is based in the New York City area.
Contact Us
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