
Growth Happens Through Strategic Transformation
Let us help you achieve savings, increase productivity, and drive revenue growth.

Let us help you achieve savings, increase productivity, and drive revenue growth.
490 Consulting is a global strategic advisory firm helping travel and payment companies accelerate growth, transform their businesses, and capitalize on new market opportunities.
We combine deep industry experience, global relationships, and practical operating expertise to help clients identify opportunities, make bett
GROWTH REQUIRES MORE THAN A STRATEGY. IT REQUIRES UNDERSTANDING WHERE THE MARKET IS GOING, IDENTIFYING THE RIGHT OPPORTUNITIES, AND HAVING THE EXPERIENCE AND RELATIONSHIPS TO MOVE FROM IDEA TO EXECUTION. 490 HELPS TRAVEL COMPANIES NAVIGATE CHANGE AND TURN IT INTO COMMERCIAL OPPORTUNITY.

Identify new markets, customer segments, revenue opportunities and pathways to scale. We help clients determine where to focus, how to differentiate, and where they can create sustainable growth.

Turn strategy into commercial momentum. We help sharpen positioning, develop partnerships and channels, engage prospective customers, and create new paths to revenue.

Respond to changing customer expectations, emerging technologies, AI, new distribution models and evolving business models. We help clients determine what change means for their business and how to act on it.

Evaluate and pursue opportunities beyond the existing business. We support market entry, commercialization, strategic partnerships, M&A opportunities and expansion across the global travel ecosystem.

The travel industry is increasingly interconnected. Technology is reshaping distribution. Payments are becoming part of the customer experience. AI is changing how businesses operate and engage customers. New entrants and business models continue to challenge traditional approaches.
490 brings experience across:
Corporate & Leisure Travel | Travel Management | Hospitality & Lodging | Travel Technology | Payments & Fintech | Distribution | Mobility | Emerging Business Models
Some of the industry's most significant growth opportunities sit at the intersection of these sectors.
We help clients understand what is changing, determine what it means for their business, and identify where change can become competitive advantage and growth.
Every client and every opportunity is different. Our model allows us to bring together the right combination of senior expertise based on the business challenge, market and growth objectives.
Our clients work directly with experienced industry leaders who have built businesses, led transformation, managed complex organizations and commercialized new ideas.
We bring together complementary capabilities based on what each engagement requires, drawing on expertise from across the travel ecosystem.
We don't stop at recommendations. Where clients need us, we help move from strategy to execution, developing partnerships, opening markets, engaging customers and advancing commercial opportunities.
490 brings together senior travel industry leaders with complementary expertise, operating experience and global networks.
Our team has worked across the travel ecosystem as operators, executives, entrepreneurs, advisors and industry leaders. That experience gives our clients both strategic perspective and a practical understanding of what it takes to make change happen.
Founder & Managing Director
Greeley Koch is a recognized travel industry strategist and transformation leader with extensive global experience helping companies identify new opportunities, strengthen their market position and turn strategy into commercial results.
His expertise spans corporate travel, travel management, lodging, distributio
Founder & Managing Director
Greeley Koch is a recognized travel industry strategist and transformation leader with extensive global experience helping companies identify new opportunities, strengthen their market position and turn strategy into commercial results.
His expertise spans corporate travel, travel management, lodging, distribution, mobility, go-to-market strategy, partnerships, customer experience and M&A.
He works with established companies, emerging businesses and investors to navigate change and identify new paths to growth.
Greeley is an adjunct professor at New York University's Tisch Center of Hospitality and a mentor to emerging travel and hospitality businesses. He previously served as Executive Director of the Association of Corporate Travel Executives and has been recognized by Business Travel News as one of the industry's most influential executives.
Managing Partner
Kurt Knackstedt is a global travel, technology and payments executive with more than 25 years of experience building businesses, commercializing technology and leading transformation across established companies and high-growth ventures.
His expertise spans B2B payments, fintech, travel technology, commercialization, AI, lo
Managing Partner
Kurt Knackstedt is a global travel, technology and payments executive with more than 25 years of experience building businesses, commercializing technology and leading transformation across established companies and high-growth ventures.
His expertise spans B2B payments, fintech, travel technology, commercialization, AI, loyalty, procurement, market expansion and business transformation.
Kurt was Chief Executive of HRS Pay and co-founder and CEO of Troovo, a B2B payment automation company named Business Travel News Innovator of the Year in 2018 and acquired by Voxel Group in 2021.
His earlier leadership experience includes roles with Rio Tinto, American Express and Travelport. He is based in Sydney and brings extensive experience across Asia Pacific and global markets.
What does it take for travel managers to succeed in today’s rapidly evolving corporate travel landscape? Becoming intrapreneurs.
In this Business Travel News feature, Greeley Koch introduces a bold new approach—leveraging AI-driven tools and strategic innovation to create a seamless digital traveler journey while positioning travel managers as pivotal change leaders.
Excited to share that I’m starting something new as a contributing columnist for Business Traveler—and naturally, my first topic is one that every business traveler obsesses over: points and status.
Ever checked the upgrade list and realized half the plane is “elite”? Or questioned if lounge access is still exclusive when it feels like a packed food court? Yep, I go there. But here’s the twist—is loyalty a generational thing?
In my latest column, I break down how different generations approach status, and what it all means for the future of travel.
Always good to have a Plan B! That has always been one of my operating guidelines over the years. In this Business Travel Executive Magazine article on TMC consolidation, I offer my thoughts on having a Plan B should you find service or merger challenges with your TMC.
Bleisure - does anyone really like that term? While we might not like the term, employees really like to add on leisure time to their business trips. Even more so now than before. Greeley spoke to the Wall Street Journal about what is taking place today and how a company reacts to "bleisure" can have an impact on retention and recruitment of employees.
Greeley Koch is proud to be a mentor for the NYU Hospitality Innovation Hub Incubator and an Adjunct Faculty Member for NYU Tisch Center of Hospitality

"We are very pleased with the quality of consulting leadership work you provided to us on our corporate travel program. We sincerely appreciate your responsiveness, expertise and the way you conduct business. We will recommend you to others because of our satisfaction with your service and look forward to doing business with you in the future.
Head of Procurement, Technology Company

“Greeley’s Marketing Workshop was a great success. We did a deep dive on our strengths and weaknesses and developed a plan to update our marketing message for our website and all our prospect communications. Looking forward to seeing the positive results!”
President, Travel Management Company
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