Strategy. Growth. Transformation.
Growth Happens Through Strategic Transformation
Let us help you identify new opportunities, accelerate growth, and turn transformation into commercial results.
490 Consulting is a global strategic advisory firm helping travel and payment companies accelerate growth, transform their businesses, and capitalize on new market opportunities.
WHERE WE CREATE VALUE
Growth Requires More Than a Strategy
It requires understanding where the market is going, identifying the right opportunities, and having the experience and relationships to move from idea to execution.
Growth Strategy
Identify new markets, customer segments, revenue opportunities and pathways to scale. We help clients determine where to focus, how to differentiate, and where they can create sustainable growth.
Go-to-Market & Business Development
Turn strategy into commercial momentum. We help sharpen positioning, develop partnerships and channels, engage prospective customers, and create new paths to revenue.
Strategic Transformation
Respond to changing customer expectations, emerging technologies, AI, new distribution models and evolving business models. We help clients determine what change means for their business and how to act on it.
Market Expansion & Transactions
Evaluate and pursue opportunities beyond the existing business. We support market entry, commercialization, strategic partnerships, M&A opportunities and expansion across the global travel ecosystem.
Deep Expertise Across the Travel & Payment Ecosystem
The travel industry is increasingly interconnected. Technology is reshaping distribution. Payments are becoming part of the product. We combine deep industry experience, global relationships, and practical operating expertise to help clients identify opportunities, make better decisions, and act with confidence.
OUR TEAM
Experienced Advisors. Proven Results.
Our principals bring decades of senior leadership experience across the global travel and payments ecosystem.
Greeley Koch
Founder & Managing Director
Greeley Koch is a recognized travel industry strategist and transformation leader with extensive global experience helping companies identify new opportunities, strengthen their market position and turn strategy into commercial results.
His expertise spans corporate travel, travel management, lodging, distribution, mobility, go-to-market strategy, partnerships, customer experience and M&A.
He works with established companies, emerging businesses and investors to navigate change and identify new paths to growth.
Greeley is an adjunct professor at New York University's Tisch Center of Hospitality and a mentor to emerging travel and hospitality businesses. He previously served as Executive Director of the Association of Corporate Travel Executives and has been recognized by Business Travel News as one of the industry's most influential executives.
Kurt Knackstedt
Managing Partner
Kurt Knackstedt is a global travel, technology and payments executive with more than 25 years of experience building businesses, commercializing technology and leading transformation across established companies and high-growth ventures.
His expertise spans B2B payments, fintech, travel technology, commercialization, AI, loyalty, procurement, market expansion and business transformation.
Kurt was Chief Executive of HRS Pay and co-founder and CEO of Troovo, a B2B payment automation company named Business Travel News Innovator of the Year in 2018 and acquired by Voxel Group in 2021.
His earlier leadership experience includes roles with Rio Tinto, American Express and Travelport. He is based in Sydney and brings extensive experience across Asia Pacific and global markets.
Contact Us
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